Strategic Marketing Essay Example | Topics and Well Written Essays - 1500 words

Strategic Marketing - turn out ExampleBusiness processes were reengineered by changing reward criteria and performance matrices as well as selling activities. The idea of providing custom built solutions for the nodes proved to be a handy tool for reaching customer satisfaction. Companys emphasis likewise shifted to the global market where it tried and true to provide the business service by divesting itself on low margin industries. This enabled it to capture new markets and work towards customer satisfaction by means of different venues using different marketing techniques by adapting to cultural changes in different countries. Perhaps the most(prenominal) important competency that the company inculcated was that of becoming a brand worker ensuring to provide customized and integrated technologies to the customers redden if that meant using a rival companys product. This led to pervasive customer loyalty. IBM also bolstered its operate division by acquiring a management co nsultancy firm that helped it to increase its business consultants worldwide. This led to the parley of companys vision in a much effective way. 2. ... He did thorough research on the business units of the company and tried to integrate them into one so that they may come after criterion procedures to create enhanced value for the customers. This move was an audacious decision as it was a contra act of the form _or_ system of government made by his predecessors. He also seemed to follow an adaptive approach in formulating new plans of action. This was distinct when he tried to grab the opportunities to make profitable initiatives. Louiss proactive approach towards business surroundings led him to gain advantage over his competitors in all respects. Louis also was apt at make bold decisions such as that of exiting the consumer market and playing in the larger business market only. Louis also viewed that IBM was a social entity at large and therefore employees and the workforc e played a major function in the organisational success. That is why he took steps to reengineer the human resource management practices of the company making them to a greater extent employee-centric at the basic level. In put up to align the organisational performance with the proposed goals, Louis tried to focus on maturation the brand concept. This later helped it to create loyal customers. He also redesigned the marketing campaigns of the firm in order to ensure that the all promotion activities boasted the same value proposition of the firm. All this shows that he was keen to follow a rigorous decision making process. In a nut shell, Louiss style of executing is analogous to that of a capable leader. He took bold decisions based on extensive research and tried to retain their viability. He also looked for new avenues to approach and cater through his judicious work style. 3. What ar the implications