Project proposal Dissertation Example | Topics and Well Written Essays - 1000 words

Project proposal - Dissertation Exampleal., 2011 Amoako, 2011). The research will in that respectfore taper on the effect of staff planning on enhancing the experiences of the customers visiting McDonalds. The research will further suspensor to evaluate the different techniques occupied by the management of the company in preparedness their staff for maintaining telling relationships with their customers. The globally renowned foodservice retailer McDonalds has in excess of 33,500 restaurants serving around 68 billion people across 119 countries every day. The company employs more than 1.7 million personnel worldwide. Although 80% of the restaurants are franchised, McDonalds is committed in providing best-in-class products and services in each of its restaurants spread across the world. Furthermore, Diversity and inclusion is a part of the companys culture which has helped the company in maintaining effective relations with vast deed of people from various cultural backgroun ds (McDonalds, 2012). Limitations In this modern world, it has been recognised that companies in the hospitality and food range of a function industry integrate innovative strategies to train their employees for enhancing customer relationships and experiences regarding their service. Thus, the study involves a wide range of researches from the chief(a) sources. However, due to the appropriateness and unavailability of adequate information, this research will consider taking both firsthand and secondary sources (Olejnik & Algina, 2000 Bazeley, 2004). Overall Research Aim The aim of the research is to analyse the effects of staff training in McDonalds for enhancing the experiences of the customers. Furthermore, the research will focus on identifying the different and innovative strategies which are employed by McDonalds in providing efficient training to their employees. Specific Research Questions The research will be conducted in order to evaluate the answers for the following q uestions 1. What is the relationship between employee performance and customer experience in the food chain industry? 2. What are the staff training aims and strategies initiated by McDonalds? 3. How staff training acts as a determining variable towards effective customer experiences in McDonalds? Research methodology Research methodology is referred to a structured framework through which the research is conducted for generating appropriate results. In separate words, it is the identification of appropriate methods which will result in deriving the desired objectives and aims of the research (Spratt & et. al., 2004). According to Brannen (2009), there are three types of research methods, namely, qualitative, quantitative and mixed set about. The author further stated that mixed approach has however gained rapid popularity. In the mixed approach, both qualitative and quantitative results are derived for appropriately fulfilling the objectives as well as to remain in focus with th e research aims (Brannen, 2009 Flowers, 2009). In the proposed research, the qualitative results will be evaluated by reviewing various numbers of journals and books written by popular scholars. On the