Marketing of Central Heating System Case Study Example | Topics and Well Written Essays - 1500 words

Marketing of cardinal Heating System - Case Study ExampleThey can do a better rent out of choosing their market, developing their offerings and executing their marketing plans. Company needs a strong marketing information governing body to gather, sort, try, evaluate and distribute needed, timely and accurate information to marketing decision makers. This information in demonstrable from internal company records, marketing intelligence, marketing research and marketing decision support analysis. Marketers find some(prenominal) opportunities by identifying trends in the macro environment. A trend is a direction or sequence of events that present some momentum and durability. According to futurist Faith Popcorn (1992) a trend has longevity, is observable across several market argonas and consumer activities and is consistent with other significant indicator that occur or energy at the same time. A new product or marketing programme is likely to be more successful if it is in l ine with strong trends rather than opposed to them. Companies and their suppliers, marketing intermediaries, customers and competitors all operate in a macro environment of force and trends that shape opportunities and pose threats. Within the rapidly changing cosmeawide picture the firm must monitor six major forces demographics, economics, natural, technological, political-legal and socio-cultural. Now we will analyze the thither markets i.e. Poland Hungary and Czech republic on the basis of six macro- environments forces and analyze their needs (Market needs and Customers need) for central thaw system. After analyzing markets trends the launch product in the said markets could be prioritized. During analysis we also take lot of financial analysis of the product through Return on investment analysis. This process is called target- return determine for the product. The firm determines the price that would yield its target rate return on investment (ROI). Many firms workout tar get pricing. The target-return price is given by formula, Target return price = unit cost + in demand(p) return * invested capital/unit sales. After fixing the desired return company could easily analyze and perform break-even analysis so that it could assess that how many minimum numbers of units of product selling is indwelling to match their investment (Kotler, 2003). (For data see appendix)Poland It is one of the Central European countries having population of 38.6 million. After world war -II until 1989-90 it remained under communist control as well as members of Warsaw pact. During the last decennary Poland has made the transition to democracy and to market based economies. Now it becomes EU member state. Poland was the first scrimping in Central and Eastern Europe to recover to pre-transition level of economic output. Growth in gross domestic product since 1993 has been very strong averaging over 5% annually and making the polish economy between the sudden growing econom ies in Europe. However, GDP per capita (measured in terms of purchasing power parity) remains very ofttimes lower than the other western European union members. The most notable features of Polands energy sector are its heavy dependence on coal and the depth of power sector restructuring both to date and mean for the future. The total installed power generation capacity in Poland amounts to approximately 33GW while peak demand is more or less 24GW. So it is energy surplus country. Annual electricity consumption stands at around 124 TWL of which about 63% powers the industrial sector (including