Analyse the suns newspaper leading article Essay Example for Free

Analyse the suns newspaper leading article Essay The Sun is a tabloid newspaper, which is generally short and easy to read. The word spirit adds evidence that The Sun targets a simple audience, which dont have to be highly educated. The Sun is aimed at the middle class market (red top). As well as being strictly right-wing politics, the paper also has an untrustworthy reputation, they can also have tendency to exaggerate the truth and even print lies. Papers often exaggerate to make the situation sound more devastating and to have a more dramatic effect on the reader. The Sun gives a graphical view into what happened on September the 11th. The article on the 12th September 2001 is presented quite visually. The paper uses headlines to attract the readers attention and to summarise the facts of the article. The main title for the article is The Sun Says. The title is printed in large capital letters, is bold and has white letters printed on a black background. White letters on a black background are used to focus people attention on the title. Bold text is also used to make certain text stand out from the rest. The heading is to summarise the article, which is what The sun says This short unfinished sentence makes the reader want read on and this creates suspense as well as getting reader interest. This heading is also influencing the readers point of view. The main Sub heading is All the world must unite to defeat these evil cowards. This heading is printed in large letters, is bold, underlined, has white letters on a black background and in the centre of the article. The heading is in the centre of the article this is to break up the text and grab peoples attention. The heading is used to give a message, which in this case is everyone, must join together to find out who committed this unprovoked attack. This heading is also exaggerated to creating drama and excitement to stimulate the interest of the reader. Below the sub heading in a picture of some of the people caught up in the accident. This is eye catching and is reinforcing what is being said in the text. The picture is followed by the caption Terror victims. New York workers flee the devastation covered in dust yesterday This caption is to get a certain response from the reader. The writer varies the sentence lengths to make short sentences punchy and hard-hitting on the audience. This simple short sentences They must is the first sentence of the article after the subheading. Short sentences are to emphasise a certain point. The point for this sentence is really the answer to the sub heading before it. This has a dramatic effect on its audience to unite in the wake of yesterdays horrors. An additional short sentence is Not after yesterday. This is due to the amount of lives that were lost and threat of another attack. This is playing on the audiences emotions. The writer uses a variety of techniques to help write a powerful article. Emotive language is used to provoke a certain response this can be demonstrated by the phrase But the world will never be the same again. This phrase is used to provoke an emotional response from the audience because the towers will never be rebuilt or be the same again. In order to create emotions, The Sun had to be biased and argue their point in order to get a certain emotion, among the audience. The writer uses the single word exactly which is written in Italic writing. This is to emphasise the word and make it stand out from the rest of the paragraph. The word is also to persuade the audience to adopt their point of view. Bold text stand is used several times throughout the article. Various examples of the bold text are It is our duty to support them, both morally and if necessary practically and They must be hunted down and killed. These quote are both subtitles. These subtitles are bold to catch the readers attention and make you want to read more. The bold also makes the text stand out from the rest of the paragraph. Both of these sentences give the read a feeling that if there is a war then we should back America. A rhetorical question is often asked for effect, this is to get a reader interested in what is happening. Were his words treated as bravado rather that a dire threat? By asking a question the reader is leaving the answer up to the readers imagination and for them to draw their own opinion. In addition, the writer also uses questions from famous people in order to support their view. By quoting the prime minister the writer helps to support this view and it gets the paper politically involved. Tony Blair quoted, The terrorists were in human Journalists often exaggerate the truth to have a greater impact on the reader. For example The world will NEVER be the same again. By exaggerating the story the writer is trying to create a more devastating story. By developing and twisting the story the writer is assuming what has happened, but cant prove what actually took place. This is called suppression and is created by saying an example of this is If they had a nuclear bomb, they would use it. Exaggeration is also being used to influence the readers point of view like in the phrase describing the disaster similar to Armageddon, Death Wish and the Towering Inferno. Writers some times use rhyming phrases in order to create phrases or slogans to keep the suspense of the article. Examples of rhyming phrases in the article include George W. Bush will not shirk from using might in the cause of right. And we have won before. We will win again. By playing on words, using Rhyming phrases and repetition the writer is focusing on a certain point or word. In this case the word is we which is at the end of the article to get across the point that we can win. The Language used in the Sun is informative, angry and sad. The language is a key tool in making a newspaper as affective as possible as it keeps the audience interested. A great example of this is the phrase New York workers flee the devastation of yesterday. This example of sad language is to provoke angry response from the audience. The language is also dramatic an example of this is he must be bold. This is to provoke the response that George Bush must be brave and daring. At the time of the disaster I was at school so I didnt find out until I got home. When I saw the pictures on the television I felt a great lose for the families and could not belief something like this could happen, it affects everyone. The bottom lines of the article are trying to get people to unite and get everyone to pray for America and for us all. This powerful phrase is supposed to have a lasting affect on the reader and to influence their opinion. The leading article is a story expressing the newspapers point of view they are normally hard hitting, powerful and personnel. Some times they are actually written by the editor and they are much more opinionated than other reports. This type newspaper tries to make up peoples minds for them as it is mainly biased.

Cadbury Schweppes Strategic Dilemma of Trebor Bassett Essay -- Value

Cadbury Schweppes' Strategic Dilemma of Trebor Bassett Cadbury Schweppes is a UK-based beverage and confectionary group founded in 1969 with the merger of two English groups (Cadbury and Schweppes). This family-managed group grew and flourished through the years. It became an international major player in the late 80s and was admired by its peers for such an ascent. In 1990 the group bought two little entities from the same business and merged them into a single unit: Trebor Bassett. The CEO of this unit soon became the CEO of the group (1993) and he then realized that the success of the past years was seriously in danger and that a real turn needed to be taken. John Sunderland (CS’CEO) and John Stake (Human Resources Director) decided to spend time trying to understand the problem and finding the adapted solutions. Let us see how to change from a budget-driven strategy to a sustainable value-driven strategy. The following pages will try to show how the precedent success was in fact a satisfactory underperformance of CS, then how a real change in the way of seeing the business helped to recover and finally what became the challenge in 1999. I. Cadbury Schweppes in 1996: a satisfactory underperformance 1. An admired company Cadbury Schweppes, born after the merger of two major companies in 1969, was an admired company in 1996. Indeed thanks to Sir Dominic Cadbury’s governance from 1983 to 1996, based on an international development and several strategic acquisitions, the company had become a truly global player: the financial company turnover increased by 30% between 1990 and 1996, the operating profit by 144%. This performance was underlined by the Most Admired UK Company Prize, awarded by the representatives of Britain’s top 250 publicly traded companies and 10 leading investment dealer companies. In 1996, Cadbury Schweppes gathered activities in two major fields, both consumer-oriented: confectionary and beverages. The beverages branch was highly competitive, all the more so as few giant players operated on the market. Cadbury Schweppes owned international bottling and partnership operations and sold products in 149 countries. The company, divided into five divisions in 1996, had a varied product portfolio, based on international brands such as Schweppes or Dr. Pepper/Seven Up, acquired by the group in 1995. As for the ... ...â€Å"over deliver† (= Game playing) - The Group was too far away from the BU and markets to appreciate the complex strategy issues - Strategy of achieving market volume and exploiting scale economy in order to protect short-term revenues â€Å"Grow bigger through steady volume increases† > price discounts in an attempt to protect volumes > irrational brand and packaging size proliferation with no real marketing strategy (and risk of cannibalisation) - No Piloting tools (managers’ comments : â€Å"A lot of data, not a lot of good facts†) Opportunities Threats - Fragmentation of the market - Long term potential of the sugar confectionary business - Total sweets market was stagnant - Low end market : private labels had already captured 20,000 tons owing to the strength of British major retailers - New competition entering the market in its most profitable niches - Raw material prices shooting up - Price competition EXHIBIT 2: COMPETING ENVIRONMENT OF THE BRITISH SUGAR CONFECTIONARY MARKET The five forces model of Porter allows a better analysis of the attractiveness and value of the British sugar confectionary market in the 1990’s:

Missions of the Church of the Nazarene

Evangelical Protestantism really began with John Wesley, arguably one of the most charismatic, thoughtful and persuasive of the new brand of preacher appearing in America in the 18th century.   The Methodist movement was built around an idea directly opposed to the Calvinist concept of pre-destination.   What Methodism centered on was the idea that anyone could be ‘saved’.   But, as that concept was Arminian, that salvation is possible only through Grace, and that grace could not be earned through acts of humanity.John Wesley introduced and championed the idea that it was possible to elevate the human heart and mind, through communion, prayer   and spiritual meditation, to a state of ‘Christian Perfection’.   At the turn of the 20th century, in addition to all of the other fundamental changes in society including the industrial revolution, the rise of American power in the world, and the end of slavery and the pacification of the South, religion an d religious belief had again become a central part of American life.Into this flux, and in an effort to resolve the growing crisis of conflicting faiths and an increasing splintering of Methodism, a unifying theology appeared.   Combining all of the Methodist Pentecostal denominations and the Holiness Church of Christ and five other denominations, the Church of the Nazarene emerged under the combined umbrella of Harding and the Holiness Movement – neither of which had been combined previously on such large scale.  Ã‚   The new Church of the Nazarene, which combined churches in Europe, North and South America began expanding while simultaneously absorbing other holiness churches and upon very active missionary that continues today.   It is the purpose of this paper to present the state of the Church of the Nazarene and how its missionary history helped it to continue to grow and expand into the twenty-first century.The Nazarene Church missions have, historically, placed themselves directly in the center of crises.   It is no coincidence that all of the denominations that came together to form the Church of the Nazarene were missionary churches.   At the beginning, â€Å"the Nazarenes had 52 churches with 3,827 members, while the Pentecostals numbered 47  churches with 2,371 members. The union made a combined list of 99 churches and 6,198 members,†[1].Harding’s message was that while God had chosen to give every human being a certain quality of pure grace that could not be removed or augmented by human action, it was within our grasp to become closer to God through the rituals of faith.The Church of the Nazarene took up the Great Commission, that â€Å"all peoples on earth will be blessed through you† (Genesis 12:3) and, in the final chapter of Matthew, â€Å"Go and make disciples of all the nations of the world, baptize them in the name of the Father, the Son and the Holy Spirit, and teach them to obey everything I have commanded to you,† (Matthew 28:18-20).   It then began to spread itself vigorously to every corner of the world seeking to fulfill that very mission[2].   Indeed, it would later become the requirement that all senior members of the church and, in particular, all ministers, complete missionary work.Nazarene Church missions have taken several different forms over the course of the past century.  Ã‚   The first, clearly, was the outreach missionary work that followed the traditional lines of church work.   The second, was the establishment of Nazarene Church colleges throughout the world.   The third, was the combined efforts of all Nazarene churches and associations throughout the world under one charter and mission, to keep the Great Commission.The first Nazarene Church missions began taking place shortly after the creation of the institution. As the main centers of the church, at the time of inception, were on the East and West coasts of the United States.   From t he Eastern churches emerged Susan Fitkin and her partner Harrison F. Reynolds.   Fitkin and Reynolds based their missions upon a divine revelation of Fitkin’s – that she had been selected by God to spread His word throughout the world and that missionary work was the most powerful and significant of the works that any human could perform for God.Fitkin then stirred up the passions of the church for missions and, in particular, missions to traditionally non-Christian nations.   Fitkin’s work directly influenced the direction of Nazarene missions then and today.   It was because of Fitkin that the Nazarene Church made missionary work the centerpiece of the expression of their faith.Following upon Fitkin’s example, Dorothy Fay Davis took up the leadership reins at the Raleigh Fitkin Memorial Hospital and Nazarene Nursing School in Bremersdorp, Swaziland in the 1950’s[3].   Her missionary work, like Fitkins, began with a â€Å"calling† f rom God.   Davis built churches, preached her sermon, and brought the Nazarene form of faith to Swaziland and to the whole of South Africa and, following also in the footsteps of Florence Nightingale, she began a movement of teaching Swazi women how to be Christian nurses[4].Davis lived and worked in Swaziland as a spiritual leader, the college headmaster, and as a minister in her many churches until the mid 1980’s- a career that spanned four decades and her works continue to be influential in terms of the Nazarene missions.Missionaries were not the only Nazarene members making missions. One of the most influential Nazarene members was C. Warren Jones.   Jones had become one of the executives managing foreign missions in the mid 1940’s.   Under his leadership, the Nazarene Church raised more than one-million dollars to support their missions.   His influence was felt throughout the world as the money raised became the foundation of countless churches, the trave l and living expenses of missionaries, and the foundation of the Nazarene schools and colleges[5].These people, and countless others, worked together over the past one-hundred years of the Nazarene church have built a legacy of missionary work.   What began with a small number of missions has become a sweeping program of ministry, education, health-care, social services, and all forms of community involvement both domestically and abroad.   As a true world-wide organization, the Nazarene Church succeeds in bringing together Christians from nearly every nation into a singular network that has no national anchor.The missionary work now centers on exactly the same mission as when the church started, â€Å"To make (form and bring into being through transforming grace) Christlike (holy, righteous) disciples (continual, reproductive followers of Christ) in the nations (a sent, international church). A Church whose primary motive is to glorify God,[6]†.   To that end, the Naza rene Church also maintains radio and television programs, supports Christian film productions, operates publishing houses throughout the world, manages youth-ministries, and health clinics[7].The Nazarene Church began with a very clear intent – to spread the Word of God throughout the world in following the Great Commission.   In this, the Nazarenes have been exceptionally successful.   Their work and their missionaries have demonstrated a true zeal for their pursuit and have demonstrated an unwavering conviction.Their Wesleyan / Holiness foundation made the Nazarene church uniquely ideologically and scripturally suited to the kind of missionary work they do now.   By placing themselves in the places of greatest need in the world, they have also succeeded in walking the walk of the true spiritual guide to those in need.   Each member has been tasked with one primary goal – not to raise money, not to falsely inflate their sense of purpose, but to guide others to embrace God and Christ.BibliographyCorbett, C.T. Our Pioneeer Nazarenes. Kansas City, MO: Holiness Data Ministry, August 1997 Edition.Cowles, C.S. A Woman’s Place? Kansas City, KS: Beacon Hill Press of Kansas City, 2002Elliott, Susan. â€Å"The Legacy of Dorothy Davis Cook†. International Bulletin of Missionary Research, (2004), 13:2.Miller, Basil. Twelve Early Nazarenes, Kansas City, MO: Holiness Data Ministry, April 1998 Edition.Nazarene World Mission, Go†¦Into All the World; available from http://www.nazareneworldmission.org/regions.aspx.; Internet, accessed 30 April 2007.

Essay on A Monologue by Cordelia of King Lear - 1332 Words

My father may have abandoned me as his daughter, but I still love him. I am true to my emotions. My senses are clear, I see more clearly than my sisters, and the rest of this poison that has tainted this precious kingdom. I feel that my sister’s intentions are not quite as honourable as my father has once thought. My father is blinded with vanity after all, and so flattering words can fool his precious mind, that craves attention, and constant reassurance. My father is blind to what he can see in front of him I know he will realise what he has done to me, and the kingdom. I have faith that he will see the light, and that the almighty gods will guide him to his rightful self. After all this though my father should suffer for his†¦show more content†¦Such a loyal man the fool is, even though he may only act in that way because he adores me so. At least it is a glimmer of hope in this monotonous kingdom. I hope that the fool will restore his life, and so everyone elseà ¢â‚¬â„¢s in the kingdom. To help them see what they have become. Alas, if my father had not been so proud and superficial, maybe he would have realised mine and Kent’s honesty. Maybe he would have changed his mind. Because he failed to see my true honesty and true integrity my sisters have been able to take advantage of his weakness, and have driven him to madness and have slowly let him wither and die. It’s heartbreaking that my own blood could do this, and to our father, a man who has been there, provided for us since our Mother died. He has been our guide, our light in darkness and in times of great need. He gave my sisters parts of his kingdom, and this is how they repay him. They leave him with no dignity, and love, and reject him to the heath. Although in some ways I believe father should suffer for this mistake, it saddens me to say this but in some way I believe that my father should be treated like an equal, then he might realise what the world would be li ke without his material and egotistic pleasures. Not being royalty and being alone may bring him to his senses; but I am afraid that this darkness will stay over this poisoned kingdom, and rule if father does not see this fatal mistake. The poison that I speak ofShow MoreRelatedThe Nature of King Lear Essay769 Words   |  4 PagesThe most prevailing images in King Lear are the images (metaphoric and actual) of nature. The concept of nature seems to consume the dialogue, monologues, and setting. It might be useful to view nature as `the natural order of the world (and, perhaps, the universe). When one goes against the natural order, chaos will follow. 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